B U

We’re told to Be Original but we’re also told to Fit In. What do we do?! Let’s redefine accessories as tools of personal identity that break through the paradoxes of conformity. It’s time to just B U.

The BUS

We all want our bags to reflect who we are. Sometimes that just means putting your stamp on it. With Baggu's pop-up bus touring the United States, customers will be able to customize their bags their way.

Baggu Boycotts Birkin

Art Director: Dani Farkash

The people who sit in the front row at fashion shows are some of the world's most high-status, exclusive, and famous people.

At this year’s New York Fashion Hermes show, we’re dressing the front rowers in Baggu to boycott the Birkin bag, the most exclusive bag to exist.